We all know that tablets are kind of a gray area in the publishing industry. We know (for the most part) that it’s a good step forward, but it is still a difficult technology to adapt to. Even more importantly, it’s a hard place for publishers to dump money when they can’t measure the benefits like they can on physical books. Creating apps is expensive because you usually have to outsource them, but have no fear, Poland can help!
According to this article, for about a month Poland has had a tool that can help publishers create their own apps. This is how it is described, “The process of creating the application is very easy and intuitive, and is done online. First you have to pick a template for your publication. Then you choose how your table of content should look like. Next comes the articles, which of course are linked with the table of content. Each article can be shown in one of 30 layouts. They can be either articles or galleries or simple pictures or videos or infographics. After choosing “publish” you will be able to enjoy your tablet application.”
So, it’s like using a template that you can mess around with, since you can actually go into the code. Sounds really useful, especially if you can’t afford to hire someone to make an app for you, considering the software costs about $180 Canadian. Currently the developers of Spoti Kreator are trying to figure out a way to allow publishers to use the software for a certain amount of time (ie for a couple of months on a one time purchase).
All in all, this sounds like a fantastic idea. It would open a lot of doors for small publishers, which in turn would mean a lot more coverage for writers. Unfortunately it is only available in Poland, which kind of sucks, but it probably (hopefully) won’t take too long to make its way across the ocean.