Tag Archives: advertisements

Do Advertisements Really Have To Be Everywhere?

Article: Ads in eBooks Are a Good Thing. Deal with It.

Source: Joe Wikert’s Publishing 2020 Blog

URL: http://jwikert.typepad.com/the_average_joe/2011/04/ads-in-ebooks-are-a-good-thing-deal-with-it.html

I like how this guy thinks. I’m just saying. He likes the idea of having two types of ebooks: one with ads that is cheaper for you, and one without ads that is more expensive. Although I don’t know if I agree with paying more for an experience that I’m not very fond of in the first place. I like my paper books.

What he’s talking about is a program that Kindle started. You buy a Kindle at a discounted price and it comes with promotions and ads (not actually in the books) that other people don’t get. The argument that Joe makes is that what if he wants those ads, why the heck can’t he opt in, even though he just bought a Kindle? They should make the program more accessible.

I like the model, but I think Amazon can improve on it, and they probably will. Most people aren’t bothered by ads anymore; we’ve pretty much become accustomed to tuning them out. But on the other hand, if you could tailor the ads (ie specific ones with specific books) you could create some new revenue. If I was reading a book about Shopolics, I wouldn’t mind seeing some Manolo Blahnik’s walking across the bottom of my page. It would create some visual interest and could even add to the story (we can agree to disagree here). The only thing that wouldn’t appreciate it is my bank account.